At this point your probably going “What?”
So Concept Time…
In order to make money from your online presence one needs to communicate to
and engage with your audience (tribe) regularly.
In order for a person to remember your Brand this needs to be seen at least 12 times.
So Social Media Posts and Emails are the primary ways for people to
see, learn about you, your products and the solutions you offer
to sort their problem, desire, need or must have.
They may buy today, tomorrow, next week or in six month, even longer.
It’s about planting the seed and nurturing it through exposure.
So doing it through email is one direct way to do that.
Now if you have an existing business you may already have an email LIST of clients.
So by using an email Autoresponder app you can load in your Newsletter Copy
and your client email list and send what is known as a broadcast email to them all.
Now if you don’t have an email list yet then we need to create one.
One way is to create a form on a page in the website that encourages the reader to subscribe.
It may be a…
“Subscribe to our newsletter and get 10% off your next purchase”
“Join out Members Club for special offers”
“Download our Guide to fix your problem”
So by linking your Social Media Posts to your Form Offer you can grow your email list
to people that are actually interested in your offerings.
Now we’ve covered
Creating an Email List using a Form
Sending a Broadcast Email (Newsletter)
The next level is the Autoresponder.
An email Autoresponder can also send out a sequence of emails to your list.
The frequency could be once a day or the day after they subscribe and even everyday for a year.
And likewise if a client clicks on a link within an email then an advanced autoresponder could change to a different sequence of emails targeting their specific interest.
Every subscribers path can be different.
So we are going to give the example of the ConvertKit autoresponder.
In its most basic form it is free to use up to 1000 subscribers.
And this allows you to create forms to get email subscribers,
send a responding email to the new subscriber
and send broadcast emails to your clients.
The paid subscription level unlocks the email autoresponder functions
which then enable sequence emails to be delivered individually to each subscriber.
ConvertKit comes with its own WordPress Plug-in and using this it can be easily integrated
into your website. If you are using a SAAS website solution to enable this it is probably
just a case of copying a small pice of text (code) into your web page.
Checkout Convert Kit now it could change your business forever
(in a good Way)
So once you get past 1000 subscribers or you simply wish to fully use the automation features that Convert Kit
or any of the other Autoresponders on the market offers
there is a monthly fee attached
and certainly if you are earning money
from that it is a very justifiable expense.
But of course you must stick by the rules that the AutoResponder company and the laws require.
Now if your business is a tad on the edge sometime your account can be “paused”
so that could for any business could be an issue….
Now there are other options for email automation (legal ones )
one of which involves a one off fee for a software app
that you have to install onto your web server and
that you effectively own and control.
So then no company can ban you,
unless you do something really silly
and the IP address you are sending
from gets a black mark against it.
So if you or your friends are a bit techy
i recommend this option by internet marketer
and programmer Brett Rutecky
Ideal for community groups,
entrepreneurs
and business owners
that want to automate their email promotions
and keep it simple.
Neither CanDoWeb or Nigel Kentish are in any way related to or endorsed by Facebook, Google, or any other 3rd party platform
Disclosure: Some links on this website may be affiliate links. If you make a purchase through one of our affiliate links, we may earn a commission.We only endorse products and services we use or trust.
ABN 78 349 708 986